What is it?
Set marketing email frequency caps for each brand in your portal, giving individual sending limits to brands instead of sharing a single portal-wide cap.
Why does it matter?
Different brands often have unique audiences and sending strategies. Brand-level frequency caps allow you to:
- - Prevent over-emailing to specific brand audiences
- - Tailor engagement strategies for each brand
- - Manage email volume without one brand impacting another
How does it work?
To set up brand-level frequency caps:
- Go to Settings > Marketing > Email > Frequency settings
- Choose Per Brand
- Configure individual frequency limits for each brand
Once enabled, only emails sent from a specific brand count toward its cap.
Who gets it?
This feature is available for customers with the Brands Add-On for HubSpot Marketing Hub.
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