HubSpot Breeze Studio already makes it easy to hire, customize, and deploy AI-powered agents to help your business run more efficiently. But today, we’re taking that power to the next level.
Introducing the new “Run Agent” Workflow Action: a powerful way to orchestrate your AI agents directly within the Workflows app, alongside your CRM data and automation logic.
This new workflow actions lets you trigger an agent directly within a HubSpot workflow. You can configure which agent to run, what information it receives, and how its output feeds back into your HubSpot ecosystem - whether that’s updating a record, triggering a follow-up, or informing another step in your automation.
Until now, automating an agent was only possible through triggers in Breeze Studio - powerful, but somewhat limited in flexibility. The new workflow action takes agent automation to the next level by bringing it seamlessly into the Workflows app.
Now you can:
Tada!
The private beta knowledgebase has some helpful information to get started:
Here's a demo video that showcases a use case and walks through how to use the action. It's slightly outdated (we've since updated the UX/UI to make it more intuitive), but it's still a wonderful artifact to reference.
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