Mediaposte Martech | HubSpot Feature Updates

Build Custom Reports on Form Submissions

Written by Catalin Vlad | Aug 14, 2025 11:10:49 AM

What is it?

We are excited to announce the Public beta for supporting form submissions as a data source in the Custom Report Builder.

Why does it matter?

You can now build a variety of reports based on form submissions to understand how your forms are performing, slice and dice form submissions data and much more.

How does it work?

  • Under custom report builder, select "Forms", "Form Submissions" and "Form Analytics" as the data sources. Also select other required data sources such as Contacts, Companies etc.
  • Using the various data sources selected, pull the required fields.
  • Apply the necessary filters
  • Choose the appropriate chart types for your report.
  • Break down the selected data as required.
  • Now, you should see the report populated
  • You can also add the reports your dashboards.

Below are some of the reports that you can build:

  • Form submissions count over time
    • Data Sources to Select: Form Submissions(Primary), Forms
    • Properties to select:
      • X-axis : Submitted on
      • Y-axis : Count of form submissions
  • Form submissions count for a form over time
    • Data Sources to Select: Form Submissions(Primary), Forms
    • Properties to select:
      • X-axis : Submitted on
      • Y-axis : Count of form submissions
    • Filter by: Name(Form Name)

Form submissions count grouped by forms over time

    • Data Sources to Select: Form Submissions(Primary), Forms
    • Properties to select:
      • X-axis : Submitted on
      • Y-axis : Count of form submissions
    • Break down by : Name (Form name)
  • Form submissions count for a form by page over time
    • Data Sources to Select: Form Submissions(Primary), Forms
    • Properties to select:
      • X-axis : Page title
      • Y-axis : Count of form submissions
    • Break down by : Page title
    • Filter by : Name(Form name)
  • Form submissions count by source
    • Data Sources to Select: Form Submissions(Primary), Forms
    • Properties to select:
      • X-axis : Visit Source
      • Y-axis : Count of form submissions
    • Break down by : Visit Source
  • Form submissions count with specific submission value for a property
    • Data Sources to Select:Form Submissions(Primary), Contacts
    • Properties to select:
      • X-axis : Property of choice (Example: Favorite Coffee)
      • Y-axis : Count of form submissions
      • Break down by : Property of choice (Example: Favorite Coffee)
  • Form submissions count by new contacts vs existing contacts across forms
    • Data Sources to Select: Form Submissions(Primary), Forms
    • Properties to select:
      • X-axis : Name (Form Name)
      • Y-axis : Count of form submissions
    • Break down by : Visitor Type
  • Count of Contacts created by form
    • Data Sources to Select: Form Submissions(Primary), Forms
    • Properties to select:
      • X-axis : Name (Form Name)
      • Y-axis : Count of Contacts
  • Submissions from contacts with specific life cycle stage
    • Data Sources to Select: Form Submissions(Primary), Forms
    • Properties to select:
      • X-axis : Lifecycle stage
      • Y-axis : Distinct Count of Email
    • Breakdown by : Lifecycle stage
  • Conversion rate for forms over time
    • Data Sources to Select: Form Analytics(Primary), Forms
    • Properties to select:
      • X-axis : Occurred Date
      • Y-axis : Form Conversion Rate
  • Form submissions Count by Brand
    • Data Sources to Select: Form Submissions, Forms
    • Properties to select:
      • X-axis : Brands (from Contacts data source)
      • Y-axis : Count of form submissions
  • Form submissions Count by Campaign
    • Data Sources to Select: Form Submissions, Forms
    • Properties to select:
      • X-axis : Marketing Campaign (from Forms data source)
      • Y-axis : Count of form submissions
    • Break down by: Submitted on (from Form Submissions data source)

Who gets it?

Content Pro, Content Enterprise, Marketing Pro, Marketing Enterprise, Ops Pro, Ops Enterprise, Sales Pro, Sales Enterprise, Service Pro, Service Enterprise