What is it?

76+ new apps were recently added to the HubSpot Marketplace last quarter. Additionally, 22+ featured apps including the HubSpot Connector for Claude, Descript, and Zapier were recently updated with new features.

Featured highlights include:

• Arrows now supports HubSpot's project object to link customer onboarding plans with native tasks and Gantt charts. Trigger HubSpot workflows, reports, and journeys from Arrows activity including workspace views and task completions. View Arrows sales room engagement with new UIE cards in the HubSpot middle pane across Deals, Tickets, Services, and Custom Objects.
• Box Connector now integrates Box AI functions into HubSpot workflows, enabling automatic file naming and the extraction of structured and unstructured metadata into HubSpot properties and Box metadata. A new HubSpot CMS module has also been introduced to allow for secure document sharing through Box.
• Clear Sync has expanded app access to more plans and customers. This update allows teams to sync Stripe MRR data directly into HubSpot to track product performance, run upsell campaigns, drive sales rep commissions, see MRR over time per customer, and more.
• CloudFiles now offers a new plan for linking files and folders from Google Drive, SharePoint, OneDrive, and AWS to HubSpot records. Manage documents directly in HubSpot including renaming, moving, deleting, and replacing files without leaving HubSpot.
• Create Google Docs/PDF + eSign now supports custom app objects (“Portant Documents”) and Microsoft 365, enabling teams to generate dynamic proposals and manage the full contract lifecycle directly within HubSpot. The update allows for automated e-signatures, real-time engagement tracking via UI extension cards, and the ability to trigger workflows using document metadata like views or signatures.
• Descript is now bidirectional. Export edited videos from Descript to HubSpot video libraries, and send HubSpot videos to Descript for editing workflows.
• event hapily has a new event builder that reduces the time to launch an event from days to minutes, while preventing erroneous data entry through automation. Instantly generate lists (registered, attended, event leads, cancellations, and No Shows), create a landing page, registration form, confirmation email, HubSpot campaign, and Zoom meeting/webinar from a single form.
• [NEW] HubSpot Connector for ChatGPT is now in the HubSpot Marketplace. Use chat to ask everyday questions like “List deals closing this month by deal size” or switch to deep research for multi-step analyses that synthesize trends, segment cohorts, and return source-backed insights with citations that link directly to HubSpot records.
• [NEW] HubSpot Connector for Claude now creates and updates CRM records and log activities (engagements) directly from Claude’s chat window, including new contact and deal creation, and log notes or tasks - now available in public beta.
• Google Meet now has a redesigned global advanced settings page, providing admins with centralized control over syncing meeting recordings and transcriptions for relevant users and teams across the organization.
• Livestorm Webinars now syncs webinar registration and attendance data into HubSpot using native Marketing Events. Trigger workflows based on engagement data and analyze webinar performance directly in your CRM.
• Microsoft Teams has launched a new guided onboarding experience, accessible directly from the integration settings page. This update features a grouped checklist and an interactive activation tour to help admins configure, verify, and maximize the value of their app with less guesswork.
• NetSuite now automatically associates HubSpot deals with their corresponding NetSuite sales orders upon creation, providing teams with a more reliable source of truth.
• Salesforce now automatically syncs owner data for activities, tickets, and custom objects.
• Salesmsg SMS Texting & Calling has extended the functionality of the Salesmsg app card. With this update, reps can now send 1:1 SMS messages from any inbox, enroll contacts into automation, access AI-suggested messages, and take Power Dialer actions directly from HubSpot contact records. New calling insight cards enable real-time note-taking and call categorization within the HubSpot interface, while enhanced workflow tracking provides more visibility into engagement.
• S-Docs now generates documents using data from Google Sheets, Airtable, and other external sources. Create documents directly from more data sources within HubSpot workflows.
• Sinch Engage SMS now offers sending Rich Communication Services (RCS) messages from HubSpot workflows with verified sender profiles, read receipts, and rich media including interactive carousels, videos, and smart buttons. Track message opens, clicks, and replies in HubSpot contact records and use engagement data to trigger follow-up workflows.
• Slack now has context-rich record unfurling, transforming links to HubSpot records into interactive, structured previews. Key metadata (such as deal stages, ticket priorities, or contact details) is automatically displayed directly in Slack.
• Supered now supports HubSpot’s object library and has introduced new process boards with shareable analytics that embed directly into HubSpot reports. Embedded cards within text areas and input fields can be triggered when rule requirements are not met, ensuring process guidance appears naturally where reps enter data. These updates provide real-time visibility into process compliance so teams can move faster and with more confidence.
• [NEW] Vidyard Video Agent is a new app that auto-generates AI videos for prospecting, meeting reminders, onboarding and more with HubSpot workflow triggers. Create personalized video messages using CRM data and send them automatically based on prospect actions, meeting schedules, or pipeline stage changes.
• Webflow has rebuilt their app and introduced new form integration options, including native form mapping, iframe embeds, and developer code embeds (note that advanced styling requires a HubSpot Marketing Professional or Enterprise plan). You can also enable HubSpot chatbots and site tracking to monitor visitor behavior.
• Zapier has added 16 additional supported CRM objects including invoices, subscriptions, leads, projects, and more. This update allows teams to use Zapier actions across a much broader data set, including commerce and service-specific records.
• Zendesk now syncs back-and-forth ticket conversation history from Zendesk to HubSpot so agents have more context.

Why does it matter?

HubSpot’s App Marketplace has 2,000+ apps, with new listings being added and improvements being shipped every day. Install these new and updated apps to do more with HubSpot.

How does it work?

Navigate to HubSpot Marketplace via the marketplace icon in the top right of your HubSpot account. Browse the App Marketplace and select an app, then follow the prompts to install it.

Who gets it?

The HubSpot App Marketplace is available to all customers. To connect apps to your HubSpot account, you must either be a super admin or have App Marketplace Access permissions. In some cases, further permissions are required to connect certain apps. Learn more about how to connect apps to HubSpot.