Feature Status: In beta | Release Impact: Low

Account Cleanup

Content Enterprise, Ops Enterprise, Enterprise Customer Platform, HubSpot for Marketers Enterprise, Sales Enterprise, Service Enterprise, Marketing Enterprise

What is it?

Account Insights is now Account Cleanup. Account Cleanup allows admins to identify opportunities to tidy up and declutter their accounts. This includes both automated and manual tools to clean up low value, unused assets in HubSpot and keep accounts organized—such as unused forms, workflows, privacy requests, and permissions for partner users.

Why does it matter?

Account Cleanup helps HubSpot admins identify and quickly remove unused data using automated and manual tools. This helps you focus on high-impact tasks and reduce clutter in your account.

How does it work?

Navigate to Settings > Account Cleanup (replacing the Account Insights app). The cleanup page will provide a list of available automations you can enable to clean up assets. When you enable cleanup automation, eligible assets will automatically be cleaned and either archived or moved to the Recently Deleted section in the lists and email apps. Automation will run on the first of each month, automatically cleaning up anything that became eligible within the last month. This includes cleaning up unused lists and marketing email.

Who gets it?

Enterprise Customer Platform, Content Hub Enterprise, Marketing Hub Enterprise, Operations Hub Enterprise, Sales Hub Enterprise, Service Hub Enterprise

Topics: Content Enterprise, Ops Enterprise, Enterprise Customer Platform, HubSpot for Marketers Enterprise, Sales Enterprise, Service Enterprise, Marketing Enterprise

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