What is it?

A new traffic source classification in website traffic analytics that identifies visitors arriving via AI platforms (e.g., ChatGPT, Claude, Perplexity) when they click on cited sources. This feature automatically detects known AI platform domains and surfaces them as their own source category in reporting.

Why does it matter?

Traffic from AI platforms is currently grouped under "Other Websites," making it impossible to measure AI's impact on lead generation. By clearly identifying AI referral traffic, you can better understand how these emerging platforms contribute to awareness, engagement, and conversions.

How does it work?

When a visitor clicks a cited link in an AI platform and lands on your site, the system detects the AI platform's domain in the referral data. This traffic is then classified under the new AI platform referrals category in website traffic analytics. Classification happens automatically based on domain — no action is required to enable this feature. You can build reports to specifically track AI referrals data in Reports > Analytics Tools > Traffic Analytics.

Who gets it?

All hubs and tiers

Learn More:

Learn more on the Knowledge Base