What is it?
HubSpot users can now create and view more granular reporting on Google Performance Max ad campaigns right from HubSpot.
Why does it matter?
HubSpot customers love using HubSpot because they can "do it all" on one platform. With today's release of Google Performance Max ad campaign creation, HubSpot users can now create ad campaigns for Google's all-in-one, AI-powered campaign type - right from HubSpot! And because campaign creation exists within HubSpot, users can easily use assets they've already made in HubSpot in their Performance Max campaign.
HubSpot customers can also view in-depth reporting on how their Performance Max campaigns, asset groups, and individual assets are performing so you can double-down on what's working best.
How does it work?
Navigate to Marketing > Ads, then click on the Create > Ad campaign. Chose Performance Max, then select your Google ad account. Then select if you'd like to create a brand new campaign or select from an existing Google ad campaign.
We recommend adding as many assets, headlines, and descriptions as possible. This will allow Google Ads to automatically test as many different combinations as possible to learn which combinations perform best.
If you are unsure what headlines or descriptions to use, you can use our AI Assistant to help you create them. We will also recommend budget options from Google to help you understand what level of spend will help you achieve your marketing goals.
Who gets it?
All hubs and tiers