What is it?

You can now view a new report within the Email Health dashboard to surface the healthiest and unhealthiest performing recipient lists based on key engagement and delivery metrics.

Why does it matter?

Email lists with poor performance can damage your sender reputation and reduce overall deliverability, while your best-performing lists represent valuable insights for optimizing your email strategy. Understanding which lists drive strong engagement versus those that hurt your metrics helps you focus your efforts where they'll have the greatest impact on ROI and customer relationships.

How does it work?

In the Marketing Email App > Health, marketers will be able to view a new report in email health displaying the top 10 highest performing lists and lowest performing lists that contribute to their email health.

High-performing lists are those with strong results across all key delivery metrics — open rate, click rate, hard bounce, unsubscribe, and spam rate. Low-performing lists are those that perform poorly in at least one of these metrics. For each list shown, marketers will see a breakdown of its performance across these five metrics to better understand what’s driving its classification.

Who gets it?

All hubs and tiers