What is it?

Your Prospecting Agent just got a whole lot smarter.

What's changing: The agent now makes strategic decisions about when to reach out, what to say, and how to engage based on real buying signals and prospect behavior.

For existing users: Your currently enrolled contacts will continue using the existing/legacy flow. New enrollments default to the powerful new adaptive flow with these updates.

Deep research any company

Your agent analyzes massive amounts of data to craft deeply personalized outreach. It examines your CRM history (past emails, meetings, calls, notes), tracks engagement patterns (page views, form submissions, email opens), and researches company websites for products, values, and blog content. With additional research on job postings and company news, you get outreach so personalized it feels like it came from someone who's been following the account for years. You’ll also see the research as a card on company record pages.

Outreach that adapts to real signals

Your agent watches for buying signals, CRM activity, and market triggers to optimize every touchpoint. It monitors funding rounds, product launches, leadership changes, and engagement patterns to craft increasingly relevant messages. As it learns more, it refines its approach while respecting your guardrails, creating outreach that evolves with your prospects' behavior.

Clear boundaries, custom control

Direct your agent's style, cadence, and messaging with specific instructions. The system clearly indicates its limitations, flagging any unclear directions. Whether you want formal or casual tone, aggressive or patient follow-ups, your GTM strategy scales perfectly across every prospect.

200+ languages, zero delays

Now, supporting over 200 languages, your agent automatically drafts emails in each contact's preferred language straight from their CRM record. No translation delays or missed opportunities. Just authentic outreach that resonates worldwide.

Enhanced workflow automation

New workflow actions let you enroll contacts to the agent automatically based on any trigger, and unenroll them when needed. Build sophisticated automation that assigns the right prospects to the agent at the perfect moment.

Why does it matter?

Marketing-Assigned Outreach

Marketing assigns high-intent leads to reps via the agent. The agent automatically researches and begins outreach, allowing reps to focus on replies and booked meetings.

Scale your Territory Coverage

Enroll dozens of prospects at once. Review and approve suggested outreach or just handle the replies.

Post-Event Follow-Up

After events, enroll all attendees and let the agent craft personalized follow-ups based on their session attendance and engagement history.

Revive cold leads

Revive cold leads by having the agent reference their original interest points combined with new company developments and trigger events.

How does it work?

Getting Started

1. Navigate to Sales > Prospecting Agent or access via Sales Workspace
2. Create or select a selling profile that matches your target audience
3. Preview sample emails during setup to ensure quality before enrolling contacts
4. Choose your autonomy level: Start with 'Review before sending' to see the agent in action
5. Add custom instructions to fine-tune the agent's approach
6. Enroll contacts: The new adaptive mode is selected by default

Who gets it?

Sales Pro, Sales Enterprise

Learn More:

Learn more on the Knowledge Base