What is it?

The Account Cleanup app now supports automated cleanup for new types of marketing content: landing pages, website pages, and blog posts. The automation will archive all unpublished pages and posts that haven't been modified in over six months.

Why does it matter?

Account Cleanup helps HubSpot admins identify and quickly remove unused assets using automated and manual tools. This helps you focus on high-impact tasks and reduce clutter in your account.

How does it work?

• Go to Settings > Account Cleanup (replacing the Account Insights app).
• The cleanup page will provide a list of available automations you can enable to clean up assets.
• When you enable cleanup automation, eligible assets will automatically be cleaned and either archived or moved to the recently deleted section in the corresponding app.
• Automation will run on the first of each month and clean up any assets that became eligible within the last month.

Who gets it?

Enterprise Customer Platform, Content Hub Enterprise, Marketing Hub Enterprise, Operations Hub Enterprise, Sales Hub Enterprise, Service Hub Enterprise