What is it?

Send Time Optimization analyzes recipient behavior and automatically sends emails at the ideal time for each individual recipient - maximizing engagement and campaign performance.

Why does it matter?

Sending marketing emails when customers are most likely to engage increases open rates, click-through rates, and overall campaign effectiveness. By aligning email delivery with distinct recipients behavior, businesses can improve engagement, reduce unsubscribes, and maximize the impact of their marketing efforts.

How does it work?

When scheduling your marketing email campaign, select Optimize send time for each contact. From here you can either -

• Find optimal time within set number of hours
• Use custom time frame
  • Set the earliest date and time by which recipients should receive the email
  • Set the latest date and time by which recipients should receive the email

Our system will send to each contact at a unique time optimized for engagement within the time frame specified.

Who gets it?

Marketing Enterprise