What is it?

Conversational Enrichment for Email

As part of the HubSpot Spring Spotlight, we’re launching Conversational Enrichment for Email, an AI-powered feature that helps teams automatically capture and enrich contact and sales data from unstructured email conversations.

 

What’s Included?

Free for all Breeze Intelligence plans

- Contact Enrichment from Email: Automatically extracts and updates contact details from inbound emails, ensuring your CRM stays fresh and accurate.

Included in 1,000 and 10,000 credit plans

- Returning to Office Detection: Identifies when contacts signal a return to in-person work.

- New Contact Extraction: Captures and adds new contacts found within email conversations.

No credit usage during beta – These enrichment events won’t consume credits in the public beta, but additional enrichment data applied to these records based on your settings may use credits.

 

Why does it matter?

Conversational Enrichment for Email eliminates the need for manual data entry and ensures your CRM is always up to date. By extracting valuable insights from email conversations, it enables teams across sales, customer success, and marketing to act on key signals faster.

 

Contact Enrichment from Email

Sales and marketing teams can keep contact records accurate by automatically updating emails, job titles, and other details from email interactions. Customer success teams benefit by ensuring customer data remains fresh without relying on manual updates from reps.

 

Returning to Office Detection

Sales teams can prioritize outreach when prospects indicate they are returning to the office, often a key moment for purchasing decisions. Marketing teams can adjust the timing of campaigns to maximize engagement.

 

New Contact Extraction

Sales teams can automatically add and qualify new contacts from ongoing conversations, reducing the risk of missing a key stakeholder. Marketing teams can expand the database with engaged, high-intent contacts who are already in discussions with the team.

 

What This Means for Your Team

Less manual data entry means more time for selling and engaging customers. More sales opportunities are uncovered automatically, ensuring key prospect signals are never missed. Smarter engagement strategies allow teams to act on office returns, and new contacts instantly.

 

How does it work?

Conversational Enrichment for Email runs in the background and each of the features are enabled via the Data Enrichment settings screen under Tools. Events appear in the event feed when records are created or updated making it easy to see why a value has changed.

 

Who gets it?

All hubs and tiers, Breeze Intelligence Credits Small, Breeze Intelligence Credits Medium, Breeze Intelligence Credits Large