Create Personalized Content from Lists

What is it?

Content that isn't tailored to a specific audience isn't going to resonate. With list-based remixing, creating content that is targeted to a specific customer segment has never been easier. This allows marketers to move faster with creating content that unique content that is bespoke to your customers.

Why does it matter?

Most marketers engage in account-based marketing or marketing segmentation. With list-based remixing, you can turn your contact lists into context that our AI can use to create unique content that is tailored to your audience.

How does it work?

1. In the main nav, go to CRM > Lists.
2. Find the list of contacts you want to target or create a new list with the appropriate filter criteria.
   1. Once you've identified the correct list, from the list dashboard, you can hover over the list name and select More > Remix, or
   2. You can also click into the list to confirm all the details are correct and select Actions > Remix from the upper-right corner.
3. Once you click Remix, a modal will open and prompt you to:
   1. Provide a list description. You can generate a description based on the lists filters or write your own. The more specific the description, the better. Include details about your marketing goals, the audience's needs, or specific products and services that are relevant to the audience.
      1. E.g., "Customers who have purchased solar inverters in the last 12 months. They're located in the Southwest of the United States and want to decrease their carbon footprint and water consumption while being less reliant on the energy grid."
   2. Select the type of content you want to create or use a template. You can use the checkboxes to select up to six pieces of content to create at a time, or you can use a Remix template.
      1. Selecting individual pieces of content to create are ideal when you have a campaign you need to create on the fly.
      2. Remix templates allow you to define what pieces of content and corresponding attributes should be used. If you frequently create the same types of content with the same custom instructions, a template is the best way to do so efficiently. Templates also allow you to create more than 6 pieces of content at a time as they can include child content.
4. Click Remix in the bottom right corner of the modal. Content Remix will launch in a new tab with your list loaded and your content already generating.

Who gets it?

Professional Customer Platform, Enterprise Customer Platform, Content Pro, Content Enterprise