What is it?

With Reddit in HubSpot, you can publish posts to subreddits, reply to threads, and track performance, all from HubSpot’s social tool.

With Reddit in HubSpot you can:

• Publish to Reddit. Create and post to subreddits directly from HubSpot's Social tool, alongside all other social channels.
• Reply and engage from HubSpot. Respond to comments on your own Reddit posts and mentions of your brand across Reddit, all from the Reply tab in the Social tool.
• Monitor analytics: Track post performance directly in HubSpot, including comments and scores (upvotes/downvotes) on your Reddit posts.

Why does it matter?

Publish to Reddit where you publish everything else. Before marketing teams had to post to Reddit outside of their HubSpot marketing workflow. Now you can stop managing Reddit in a separate tab. Create and schedule posts to subreddits directly from HubSpot's social tool, alongside LinkedIn, TikTok, Instagram, and more.

Track Reddit performance next to every other channel. Before marketers needed to manually create organic performance reports in order to incorporate Reddit metrics. Now teams can quickly create custom dashboards or export reports, allowing them to make faster content decisions.

How does it work?

To connect your Reddit account to HubSpot:

1. Navigate to Social Settings.
2. Click Connect accounts in the top-right corner.
3. Select the Reddit icon.
4. Enter your Reddit credentials then select Login.
5. An authorization window will open. Choose Allow.

To publish a Reddit post in HubSpot:

1. In the HubSpot side bar navigate to Marketing → Social.
2. At the top right click, Create social post.
3. Click Select accounts to find the Reddit account you’d like to post on.
4. Click the Reddit icon to customize your post for Reddit.
5. Select Search for a subreddit
6. Write the title and body text for your post
7. Select the date and time for your post to go live.
8. Click Review and schedule at the top right.

To reply to comments and mentions of your brand:

1. In the HubSpot side bar navigate to Marketing → Social.
2. Click on the Reply tab.
3. Select the comment or the mention you’d like to reply to.
4. Type your response in the dialogue box then click Reply.

To see performance data for Reddit overall:

1. In the HubSpot side bar navigate to Marketing → Social.
2. Click on the Analyze tab to view reports like Interactions, Published Posts, and more.

To see performance data for a specific post:

1. In the HubSpot side bar navigate to Marketing → Social.
2. In the Manage tab, hover over a specific post and click Details to see the post score (upvotes minus downvotes) and number of comments.

Who gets it?

HubSpot customers with Marketing Hub Professional or Enterprise.