Build and manage HubSpot connectors from the Developer Platform

What is it?

You can now build and manage your own HubSpot connectors through a new self-service interface in the HubSpot Developer Platform — bringing HubSpot's customer context into the software and AI-powered experiences you build.

Why does it matter?

Building HubSpot connectors previously required manual coordination and custom credential management at every step. The new UI changes that: you can create, configure, and manage connectors independently on your own timeline, without back-and-forth. That means a faster path to giving end users access to HubSpot's complete customer context wherever they work.

How does it work?

Navigate to the new HubSpot connectors section of the HubSpot Developer Platform.
Use the interface to create and manage your connectors, including modifying and maintaining connector settings.
The platform generates OAuth 2.1 credentials to integrate external systems with the HubSpot MCP server.
Manage permission requests from customers who install your connectors.

More information is available in our developer documentation.

Who gets it?

This is now generally available for all customers on all plans.

Create Custom Events Without Linking to an Object

What is it? Previously, custom events needed to be tied to an object record to be created. Now, custom events can be created without tying to an object for the purposes of automation in the new..

16 Sep 2026

Google Workspace for Breeze Assistant

What is it? You can now connect Google Drive, Google Calendar, Google Chat, and Gmail to HubSpot. Once connected, Breeze Assistant and your agents in Agent Hub can read data and take action across..