Custom Assistants can now read HubSpot CRM data

What is it?


Custom Assistants can now read HubSpot CRM records, including custom objects and properties.


Why does it matter?


This expansion allows Custom Assistants to access more HubSpot data without requiring you to add it to a Knowledge Vault. You can now create assistants that:

  • Recommend discounts based on comprehensive deal record information
  • Help customer success managers identify critical pain points
  • Provide insights on any record a user is viewing in the portal

How does it work?


To enable this feature:

  1. Navigate to your Custom Assistant builder
  2. Check the box to allow the assistant to Read your HubSpot CRM records
  3. Recommended: In the Assistant Instructions field, specify which data you want the assistant to access

Who gets it?

This feature is available for HubSpot Starter and above plans.

Topics: Content Enterprise, Content Pro, Service Pro, Enterprise Customer Platform, Marketing Pro, Sales Enterprise, Service Enterprise, Professional Customer Platform, Marketing Enterprise, Sales Pro, Data Enterprise, Data Pro

Related articles


Spaces: Dedicated Working Areas for Teams in Help Desk
14 Oct 2025

Configure unsubscribe links in email
14 Oct 2025

Ready to maximize your business growth with our HubSpot-accredited services?

Contact us today to learn how we can help you succeed.