What is it?

You can now uncover the most common paths leads and customers take with your brand—automatically. With Customer Journey Paths, HubSpot identifies the top flows in your journey based on a start or end point you define, without the need to manually map each stage.

Why does it matter?

Understanding how customers move through your funnel just got easier. Journey Paths highlight the most frequent steps before or after a defined stage, helping you quickly spot drop-offs, key milestones, or high-converting paths.

There are two modes:

• Top paths before this stage: See how leads or customers typically arrive at a key outcome.
• Top paths after this stage: Discover what happens after a key milestone in your journey.

You can also control:

• How many steps included in the analysis
• Which events are required to appear in the path, if applicable (configured in Settings which can be found within the “Add New Stage” flow)

How does it work?

• Go to Reporting > Reports
• Click Create report, then select Customer Journey Reports
• Select the Start with a pathfinder setup option

• Select the event type to build a path off of

• Select how you'd like to configure pathfinder: Find top paths before your selected stage or Find top paths after your selected stage

• Click Next to see the Customer Journey Report created with pathfinder
• (Optional) Customize events and number of stages in Manage detail of the stage selected

 

Who gets it?

Marketing Enterprise, Sales Enterprise, Service Enterprise