What is it?

HubSpot now automatically moves conversations out of spam when a legitimate message comes in. This situation previously could occur when a rep starts a conversation with a contact, the contact's vacation auto-responder sends back a message that gets the conversation marked as spam, and later the contact responds to their own auto-responder with a real message.

Why does it matter?

Customers won't wonder why you never responded — and reps won't waste time digging through the spam folder looking for real messages.

How does it work?

• Previously, if one message on a thread was flagged as spam, every follow-up went to spam too — even legitimate replies
• Now HubSpot evaluates each message individually. If the latest message passes the spam check, the thread automatically surfaces in Inbox or Help Desk
• Exception: If you manually mark a conversation as spam, it stays there — even if future messages would otherwise pass

Who gets it?

All hubs and tiers