What is it?

The User object now supports additional capabilities that bring it in line with other CRM object types. You can associate the User object with other objects in your data model, pipelines, and segments.

Why does it matter?

Until now, the User object had limited functionality compared to other CRM objects, making it harder to track how users relate to records across your account. With these updates, you can better visualize how users map to other object types in data model, build pipelines around user records, and segment contacts and companies based on assigned user properties.

User Pipeline for Onboarding or other activities

Can associate users in a multi-stakeholder environment

Segments able to be created for User Object

Rollup and Sync Properties available for User Object

How does it work?

The User object is a selectable object across your data model, pipelines, and segments.

Who gets it?

All hubs and tiers