What is it?

HubSpot is increasing association limits for all paid accounts. You can now associate individual records with up to 250,000 other records of a given object type, such as up to 250,000 contacts with a single company.

Why does it matter?

Previously, customers were capped at 100,000 associations per association type, per record. This made it difficult for growing businesses to fully represent complex relationships in their data. By raising the limit to 250,000 associations, you can grow your databases and map real-world relationships more accurately within HubSpot.

How does it work?

With this update, you can immediately create and manage more associations. This includes associations created via API and imports.

Exceptions to the 250,000 association limit increase:

• Free accounts may create a maximum of 100,000 associated deals per product record. Paid accounts may create a maximum of 1,000,000 associated deals per product record.
• Maximum of 10,000 associated deals per contact
• Maximum of 10,000 associated line items and products per deal
• Maximum of 1,000 associated records of any object type per engagement (e.g., a maximum of 1,000 associated contacts per email)
• Maximum of 1,000 associated contacts, companies, and tickets per deal

Who gets it?

Starter Customer Platform, Professional Customer Platform, Enterprise Customer Platform