What is it?

The Essential Apps for Marketers collection is now updated in the HubSpot Marketplace. Introducing a new curated list of featured apps, recommended by HubSpot for 2026.

When paired with HubSpot for Marketers, the following featured apps help marketers stay connected to the context that matters so they can build awareness, influence revenue, and scale intelligently:

 

• Amplitude — Optimize lead scoring with behavioral cohorts and automatically surface your best leads in HubSpot.
• Canva — Create professional, on-brand assets with AI-powered tools and sync finished Canva designs back to HubSpot in one click.
• Demandbase — Add account intelligence into HubSpot workflows to segment smarter and automate multi-channel actions across the buying journey.
• Descript — Create and edit professional-quality video with AI — just describe what you want and Descript handles the rest.
• Eventbrite — Bring event registration and attendance data to HubSpot to personalize follow-up and trigger automated workflows.
• Google Ads — Find and convert your best leads by connecting HubSpot CRM data with Google Ads. Use customer insights to inform smarter targeting across complex user journeys.
• HubSpot connector for Claude — Get personalized insights and visualizations. Analyze performance, spot trends, and update your CRM, all without leaving the conversation.
• OpenAI workflow action — Bring your own LLM into HubSpot workflows for AI-powered content generation, enrichment, and decision-making.
• Reddit — Find and join Reddit conversations that matter, then publish your response directly from HubSpot. Now in public beta.
• Sendoso — Automate personalized GTM programs to connect with the right person at the right time, with the right message and gift.
• Storylane — Build and share interactive product demos that sync engagement and intent signals directly to HubSpot records.
• TikTok Lead Syncing — Capture and sync TikTok leads to HubSpot in real-time for faster follow-up and higher conversion rates.
• Webflow — Build high-performing, AI-personalized websites that connect seamlessly with HubSpot to drive conversion rates and measurable business growth.
• Zoom — Sync meeting and webinar details, recordings, and transcripts to HubSpot for a complete view of every customer interaction.

Explore the full essential apps for marketers collection in the HubSpot Marketplace.

 

Why does it matter?

A connected tech stack isn't just a nice-to-have — it's the foundation of smarter marketing. When paired with HubSpot for Marketers, these featured apps help marketing teams stay connected to the context that matters, so they can build awareness, influence revenue, and scale intelligently across every channel, campaign, and tool.

 

How does it work?

1. Navigate to the HubSpot Marketplace via the marketplace icon in the top right of your HubSpot account.
2. On the homepage, navigate to the Apps tab.
3. Scroll halfway down the page and select View all collections.
4. Click the Essential Apps for Marketers card to browse the collection.
5. Choose any app and follow the prompts to install the app.

 

Who gets it?

The HubSpot Marketplace is available to anyone. Access varies across apps, so be sure to reference each app’s listing page in the Marketplace for more details on required subscription levels and permissions.