What is it?

HubSpot has a new theme, and we'd love for you to try it before it becomes the default on August 31. It's a cleaner, more modern UI, and switching early means you can get familiar at your own pace before the change happens automatically.

Nothing about how HubSpot works is changing with this update, just how it looks and feels.

 

Why does it matter?

HubSpot is being transformed this year: fewer places to go, clearer next steps, and workspaces that work together instead of alongside each other. The new theme is the first step towards a more modern, streamlined user interface. We're intentionally releasing our new look and feel gradually - starting with this updated visual theme - so the full redesign feels familiar, not jarring, when it arrives and you’re ready to turn it on.

 

 

In the meantime, you'll notice real differences right away. The update brings a lighter overall feel, cleaner typography, and more intentional spacing to make the product more readable for everyone on your team. We’ve moved away from heavy headers toward an interface that lets the content itself take center stage.

 

How does it work?

The navigation and structure you already know aren’t changing, so there’s nothing to relearn. The new look is available now to try out early and get familiar with before we roll it out to all customers on August 31, 2026. It’s the same HubSpot, just cleaner and faster to work from.

 

Who gets it?

All hubs and tiers

 

What's coming next?

Being on the new theme means you'll be able to opt into our latest experiences as soon as they're available, and share early feedback that directly shapes what we build.

To learn more about where HubSpot's design is headed, check out our latest blog post!