What is it?

Introducing Buying Groups for Service Hub 🎉

Calling all Customer Success teams who manage Strategic Accounts this one is for you!

Renewals and expansion depend on knowing exactly who holds influence, who champions your solution, and how those relationships evolve after the handoff from Sales.

Buying Groups brings critical relationship intelligence directly into HubSpot, giving Customer Success teams a shared working visual of the key stakeholders which moves with your customers journey.

 

Input your Buying Group card onto Companies, Contacts and Deals today!

 

Short loom video here, showing how to input the Buying Group Cards.

 

Why does it matter?

Buying Group

When working with large strategic accounts, you can never just rely on relationships with just one or two people, you need to be multi-threaded across the account.

That’s why top HubSpot customers map out the buying group and each person's role throughout the customer journey.

It helps them:

• See the whole picture during Sales to CS Handoff: Who’s in the group, who’s calling the shots, and who’s going to be influential going forward.
• Reduce Churn: Identify missing connections, Champions who have moved on or weak relationships before they become roadblocks and you lose the account.
• Identify expansion: The first deal is never the last in a Strategic account. Buying Groups helps establish a shared working document to identify key contacts for expansion opportunities.  

 

How does it work?

Buying Groups can be accessed from within the HubSpot Company profile, short loom demo here showing some tips and tricks for Customers success and Account Management teams.

 

Who gets it?

Previously available only to Sales Hub Enterprise customers, Buying Groups is now also available to Service Hub Enterprise customers as well.