What is it?

You can now merge property options for all object types in HubSpot. Previously, this capability was limited to Contacts, Companies, Deals, and Tickets. With this update, you can combine multiple property options into a single option across any object type—including custom objects and admin-activated objects.

Why does it matter?

This makes it easier to clean up inconsistent or duplicate property values and maintain accurate, standardized data across your entire CRM--resulting in cleaner data, more reliable segmentation and reporting, and a more unified CRM configuration overall.

How does it work?

See Knowledge Base article.

Who gets it?

All hubs and tiers