New Company News Signals for Buyer Intent

What is it?

Ready for more reasons to engage your highest-value accounts?

Starting today, you now have access to 5 new Company News signals that surface when your tracked companies grow or expand:

Executive Hiring: When a company hires a new C-level executive.
Product Launches: When a company launches a new product or service.
Strategic Partnerships: When a company announces a new strategic partnership or alliance
Mergers & Acquisitions: When a company has acquired, been acquired by, or merged with another company
Growth Metrics: When a company announces revenue growth or customer acquisition.

Each signal will appear as events directly on company record timelines and can be used in workflows, list filters, and scoring models, just like your existing Intent Signals.

Why does it matter?

These new signals help you identify key milestones for your top accounts—so your team can engage faster, personalize better, and focus where opportunity is growing.

Spot opportunity as it happens: Know instantly when target accounts are launching products, hiring leaders, or reporting growth, so you can reach out at exactly the right time with tailored outreach.
Prioritize and route smarter: Use new event types like growth announcements or executive hires in lead scoring and workflows to automatically surface high-potential accounts.
Target accounts in motion: Build lists and campaigns around real company activity, such as partnerships, expansions, or mergers, and reach prospects as they look for vendors to accelerate growth..
Give reps richer context: Every signal shows up on the company record activity timeline, giving your team instant insight into what changed and why it matters. No news-scraping required.

How does it work?

Go to Marketing > Buyer Intent and click the Signals tab. From there, you can select which company records you want to track for intent signals.

Within the Signals tab settings, you will see the 5 new Company News Signals that you can subscribe to (they’ll be defaulted to on at no extra cost!):