What is it?

Reddit Ads in HubSpot connects your Reddit Ads account to HubSpot so you can see exactly which campaigns drive contacts, pipeline, and revenue — and trigger the right follow-up the moment someone engages.

With Reddit Ads in HubSpot you can:

• - See full-funnel attribution. Track which Reddit campaigns, ad groups, and individual ads turn into contacts, deals, and revenue — all tied directly to your CRM.
• - Automate follow-up. When a prospect engages with a Reddit ad, HubSpot can automatically assign a rep, enroll the contact in a nurture sequence, or kick off any workflow.
• - Report on Reddit alongside every other ad channel. See Reddit campaign performance next to your other ad spend in HubSpot so you can make smarter budget decisions.

Why does it matter?

Connect your Reddit ad spend directly to pipeline and revenue. Before, advertisers had no native way to connect Reddit campaign performance with HubSpot contacts, pipeline, and deals. They had to rely on separate tools or manual processes, leaving Reddit performance data disconnected from the rest of the customer journey. Now, every Reddit ad click ties to a contact record, and every deal traces back to the campaign that started the conversation. When a prospect fills out a form after clicking a Reddit ad, HubSpot attributes that contact to the right campaign and gives you a clear line from ad spend to closed revenue.

Trigger the right follow-up automatically. Before, engaging with a Reddit lead meant manual handoffs — someone had to notice the new contact, figure out the right next step, and complete it manually. Now, the moment a prospect engages with your Reddit ad, HubSpot takes over. Assign a rep, start a nurture sequence, or kick off any workflow that fits your process — no manual intervention required.

How does it work?

To connect your Reddit Ads account:

• - In HubSpot, click the settings icon in the top navigation bar
• - In the left sidebar, under Tools, click Marketing then click Ads
• - Click Connect account.
• - Select Reddit from the list of ad networks and follow the authentication flow
• - Click Connect accounts

To view Reddit Ads attribution and performance:

• - In HubSpot, navigate to Marketing → Ads.
• - Select your Reddit Ads account.
• - View performance by campaign, ad group, or individual ad — including impressions, clicks, contacts, customers, and cost.
• - To see Reddit alongside your other ad channels, navigate to the Analyze tab for a cross-channel view.

To set up workflow automation for Reddit Ads:

• - In HubSpot, navigate to Automation → Workflows.
• - Click Create workflow and select your enrollment trigger.
• - Set the trigger to enroll contacts based on Reddit Ads interactions.
• - Add your desired actions — such as Assign a rep, Send email, or Enroll in sequence — and click Save.