What is it?

You can now embed SurveyMonkey surveys into HubSpot marketing emails and automatically match responses to the right contact record — no extra email field required.

Why does it matter?

Previously, attributing SurveyMonkey responses to HubSpot contacts meant asking respondents for their email address on every survey — adding friction, creating room for error, and cluttering your forms. Now, a custom variable on your survey URL identifies the contact automatically, so responses are attributed to the right record without any extra effort on your end or your respondents'.

How does it work?

When you embed a SurveyMonkey survey URL into a HubSpot marketing email, you can add a custom variable that automatically identifies the contact. You have two options:

• - Authorize the connection to have the custom variable added to your survey URLs automatically.
• - Add it manually to your survey URLs if you prefer to set it up yourself.

For step-by-step setup, see the Send a survey through a marketing email section of this knowledge base article.

Who gets it?

All hubs and tiers