What is it?

You can sync data from Snowflake directly into HubSpot with data preview, multi-object syncing with associations, and auto-mapping capabilities.

Why does it matter?

Your most valuable customer data often lives in your data warehouse — usage metrics, billing data, health scores, enrichment fields. Until now, getting that data into HubSpot meant building datasets, configuring activations, or relying on third-party tools.

With Snowflake Direct Sync, the path is simple: connect, preview, map, and sync. Once your warehouse data lives on CRM records, it's immediately available in workflows, lists, reports, and Breeze AI — no extra steps. Once you connect your warehouse source, you can also use it in data studio.

Key features:

• - Multi Object sync and associations syncing
• - Improved sync performance and better sync health and visibility
• - Easily connected to Data Studio

How does it work?

Install the app from the HubSpot Marketplace to connect to your warehouse and sync data from your Snowflake tables and views.

Once you select the source table or view, you can preview your data before mapping it to your destination object(s).

Direct CRM syncs will cost credits based on Data Studio HubSync model. You will be shown an estimate of your credit consumption per sync based on your source table size

Who gets it?

This feature is available for HubSpot Data Hub Enterprise and Smart CRM Enterprise.