What is it?

Businesses can now purchase a dedicated Transactional SMS SKU (campaign & number) to send non-marketing (operational/1:1) SMS messages with a transactional subscription type.

Why does it matter?

Reason for development

Businesses need the ability to send operational or one-to-one SMS messages separately from marketing communications. However, current workflows force all messaging into a marketing-only model, leading to compliance risks, registration challenges, and customer confusion.

The Transactional SMS SKU enables compliant transactional messaging, either independently or alongside the Marketing SMS SKU. It also removes the need to rely on a single subscription flow. As a result, if a customer opts out of marketing SMS, businesses can still send essential transactional messages to that same number.

How does it work?

How it works

• - Businesses can purchase the Transactional SMS SKU as a monthly add-on.
• - This SKU unlocks non-marketing 10DLC registration flows, enabling operational/transactional messaging use cases.
• - Marketing SMS and Transactional SMS are clearly separated for pricing, compliance, and usage.
• - Users no longer need to register transactional use cases under marketing compliance or purchase unnecessary marketing contact tiers.
• - Compliance requirements are met for transactional messaging, and customers can use separate numbers for each use case.

Who gets it?

All hubs and tiers