This is the latest in our series of recurring updates bundling together the newest additions to the HubSpot MCP server, so you can see what's changed, what's now possible, and why it matters.

What is it?

This update brings several new capabilities to the HubSpot connector for Claude and any app built with the HubSpot MCP server.

• - Intent signals access. Retrieve the latest signals detected for your tracked companies in HubSpot, including research, visitor, news, job change, and custom signals.
• - AEO tools. Check AI Engine Optimization performance, review brand recommendations, and manage tracked prompts. Requires Marketing Hub Professional or Enterprise.
• - Reports. Pull any saved HubSpot report into a Claude conversation for consistent, repeatable analysis.
• - Website pages. Create, edit, publish, and unpublish website pages in HubSpot without leaving Claude.
• - Data model configuration. Set up custom pipelines, pipeline stages, and custom properties without opening HubSpot.

Find suggested prompts to use with these new features below.

Why does it matter?

More of your team’s daily work (the analysis, the action, the follow-through) can now happen in Claude, powered by HubSpot’s MCP server. Less context switching mid-workflow; more insight and action all in one place. These updates expand what's possible for sales, marketing, and RevOps teams working across HubSpot surfaces.

Sales reps can:

• - Prioritize faster. Rank your accounts by real-time signal strength and draft personalized outreach in the same session.
•    - Try: “Look across all the accounts I own. Based on signals from the last 7 days, give me a ranked shortlist of who to reach out to today and draft a personalized email for each.”
• - Close the loop without leaving Claude. Log notes, update deals, and create follow-up tasks that automatically are attributed in HubSpot.

Marketers can:

• - Create, publish, and update web pages from Claude. Build a new page using an existing template, publish it, pull its performance analytics, and make copyedits. All in a conversation with Claude, without opening HubSpot.
•    - Try: “Create a new page using my [template name] template, publish it, then show me how my other published pages have been performing this month.”
•    - Try: “Unpublish [page name], update the headline and intro copy, then republish.”
•  
• - Build and send a campaign in one session. Create the segment, draft the email, and schedule it.
•    - Try: “Create a segment of contacts in [industry] who haven’t engaged in 90 days, draft a re-engagement email, and schedule it for next Tuesday.”
•  
• - Monitor AEO and pull reports without switching tools. Check AI engine performance, review brand recommendations, and run analysis on any saved reports all from Claude.
•    - Try: “How is my AEO strategy performing this month? Which competitors are gaining on me in share of voice?”
•    - Try: “Show me my [report name] report. Which signals are driving the strongest pipeline progression?”

RevOps teams can:

• - Configure your data model without opening HubSpot. Set up pipelines, stages, and custom properties directly from an AI workflow.
•    - Try: “Create a new pipeline for [use case] with these stages. Add a custom property to the Contact object called [property name].”
•  
• - Build signals into your scoring models. Feed real-time buyer intent data into you AI-powered workflows and enrichment pipelines.
•    - Try: “Which intent signal clusters are showing up most on deals that progressed to opportunity stage this quarter?”

How does it work?

To access these new features, existing users need to reconnect the HubSpot connector for Claude to pick up the new access scopes. New installs will gain access automatically upon setup. Visit the HubSpot Knowledge Base for setup instructions.

These features are available immediately after reconnecting, with no additional configuration needed:

• - Website page management
• - Pipeline and custom property configuration
• - Reports

AEO tools require AEO access on your account. Actions that make changes will show a preview and ask for your approval before executing.

Intent signals require company tracking to be active in HubSpot’s buyer intent app. Enable the optional signals read scope to get started.

A note on permissions: The HubSpot connector for Claude mirrors your existing HubSpot permissions. What you can access inside HubSpot is exactly (and only) what you can access through Claude. Super admins control which permissions are enabled and can revoke access at any time. For team-wide rollouts, a super admin must install and configure the connector first.

Who gets it?

The HubSpot connector for Claude is available to any HubSpot customer. New capabilities are available across all plans, except AEO tools which require a Marketing Hub Professional or Enterprise account.

A note on Claude: Claude is a third-party offering provided by Anthropic, and your use is subject to Anthropic's terms and policies. For details on how your data is handled when using the HubSpot connector for Claude, visit our data and privacy article.

For developers: Any app built on the HubSpot MCP server picks up these updates automatically, no code changes required. Visit our documentation to get started.