What is it?

You can now research companies with AI directly from workflows with two new AI Skills:

• Infer company value proposition and ICP
• Research company news

Using Infer companue value proposition and ICP will scrape a company's website and output:

• What the company sells
• Their value propisitions
• Target Industries
• Target Personas

Using Research company news you can generate a concise summarize of a company's recent business news specified by their company website

Why does it matter?

Deep prospect research is key to crafting highly personalized outreach, but can take lots of time that your reps don't have. Automate and scale this process with workflows.

How does it work?

In workflows - you will have access to a new actions section called 'AI'. In this section, you will be able to select the Infer company value prop and ICP skill

This feature consumes credits. Learn more here.

Who gets it?

Starter Customer Platform, Professional Customer Platform, Enterprise Customer Platform, Marketing Enterprise, Data Pro, Data Enterprise, Sales Enterprise, Service Enterprise