Custom Assistants can now read HubSpot CRM data

Content Enterprise, Content Pro, Service Pro, Enterprise Customer Platform, Marketing Pro, Sales Enterprise, Service Enterprise, Professional Customer Platform, Marketing Enterprise, Sales Pro, Data Enterprise, Data Pro

What is it?

Custom Assistants can now read HubSpot CRM records, including custom objects and properties.

Why does it matter?

This expansion allows Custom Assistants to access more HubSpot data without requiring you to add it to a Knowledge Vault. You can now create assistants that:

Recommend discounts based on comprehensive deal record information
Help customer success managers identify critical pain points
Provide insights on any record a user is viewing in the portal

How does it work?

To enable this feature:

Navigate to your Custom Assistant builder
Check the box to allow the assistant to Read your HubSpot CRM records
Recommended: In the Assistant Instructions field, specify which data you want the assistant to access

Who gets it?

This feature is available for HubSpot Starter and above plans.

Topics: Content Enterprise, Content Pro, Service Pro, Enterprise Customer Platform, Marketing Pro, Sales Enterprise, Service Enterprise, Professional Customer Platform, Marketing Enterprise, Sales Pro, Data Enterprise, Data Pro

Connected Apps Assistant

What is it? Now in beta: Introducing a new Connected Apps Assistant, an AI-powered, HubSpot-native assistant built directly into Breeze. It’s a pre-installed assistant designed to help you..

15 Oct 2025

Customer Agent can now view and edit contact properties directly in your CRM!