What is it?

You can now use subscriptions event data (for individual subscription statuses) via the Report tool to build views, easily track and analyze subscriber data over time. Includes source of opt change, status change, date, and more.

Why does it matter?

Gives marketers access to subscription analytics so that they can optimize their email strategy, make data-driven decisions about campaigns, measure list growth, understand why people are unsubscribing, and/or demonstrate the ROI of marketing efforts to stakeholders.

How does it work?

Under Custom Report Builder, select Communication Subscriptions as the primary data source. Also select other required data sources such as Contacts, Companies etc.

When building your report, you will find the following new data points available for use:

• Brand
• Email address
• Phone number
• Source
• Subscription status
• Subscription type
• Timestamp
• User

Below are some examples of the reports that you can build:

• Subscription status changes over time
  • Description: Visualizes changes in communication subscription statuses over time, highlighting the distinct count of updates each month
  • Data Sources: Communication subscriptions (Primary)
  • Properties to select:
    • X-axis : Timestamp
    • Y-axis : Count of Communication Subscription Status updates
    • Breakdown by: Subscription Status

• Subscription changes by source over last month
  • Description: Get an overview of changes in communication subscription statuses, categorized by their sources, over the past month. It highlights the number of unique updates to subscription statuses, helping you understand which sources are most active in generating these changes.
  • Data Sources: Communication subscriptions (Primary)
  • Properties to select:
    • X-axis : Source of change
    • Y-axis : Count of Communication Subscription Status updates
    • Breakdown by: Subscription Status
    • Event filter: Last 31 days

Callouts:

• This is specific to subscription events for individual subscription types. We are working on supporting subscription events for unsubscribe all actions, but that is not currently available as part of the private beta.
• Report templates are not currently available as part of the private beta.

Who gets it?

Marketing Pro, Marketing Enterprise, Marketing+ Pro, Marketing+ Enterprise