What is it?

The Customer Agent now has enhanced reasoning skills that bring it even closer to human-level problem solving. It’s not just about answering questions anymore, it’s about truly understanding and strategizing to get the best results for your customers.

Why does it matter?

While the Customer Agent was great at resolving support issues and finding the right answers, it wasn’t always able to think on its feet like a real person. With the new changes you’ll notice a huge leap in its ability to reason, adapt, and strategize on the fly - helping your customers get to resolutions faster and more smoothly.

How does it work?

All the magic happens behind the scenes—but you’ll notice the difference right away:

• If your customers’ questions are unclear or could have multiple answers, Customer Agent will do a better job of asking clarifying questions to make sure they get the most relevant and helpful responses.
• The agent now creates a plan (behind the scenes) for every customer query, adjusting and strategizing as needed to get the best outcome for your customers.
• Handling interruptions? No problem. If your customers change their minds or pivot mid-conversation, the Customer Agent adapts instantly.
• It sounds more human than ever—offering a personalized, friendly experience to each of your customers.

Who gets it?

HubSpot Credits, Professional Customer Platform, Enterprise Customer Platform, Content Pro, Content Enterprise, Marketing Pro, Marketing Enterprise, Marketing+ Pro, Marketing+ Enterprise, Ops Pro, Ops Enterprise, Sales Pro, Sales Enterprise, Service Pro, Service Enterprise